advocates for a clean environment have made progress over the last 10 years with many governments especially in Europe setting environmental targets, more and more people have been adjusting to live in an environmentally friendly way but then came the credit crisis, the problem is most eco friendly products cost a little more and when people have less money to spread around they tend to go for the cheaper.
On the other hand, more people are opting for public transport or driving less in an effort to save money, less credit or inability to get loans also means prolonged use of old products.